About the project

Details

Logo Design, Branding, Packaging, Marketing Materials & Website

Freelance
Year: 2013

Pink Cloud was a startup coffee brand sourcing beans directly from Ethiopia, aiming to capture not just the flavour but the spirit of the culture. I was brought in to create the brand from the ground up, tasked with developing an identity that felt as warm and evocative as an Ethiopian sunset. Inspired by the vibrant pink hues of the sky, the brand leaned into a palette and story that echoed those evening tones.

I designed the logo, visual identity, packaging, marketing materials, and full website. From the sun rays emerging from the cloud representing the rows growing in the fields, to the storytelling woven throughout, every detail was crafted to reflect the landscape and spirit of its origins. The brand launched with a strong presence and helped the company find its footing and gain recognition in a saturated market.