About the project

Details

Logo Design, Branding, Dashboard, Advertisements, Website Assets, UI/UX

Freelance
Year: 2012/2022

Kazooky Loyalty was a startup creating a gamified toolbar that rewarded users for sharing content on social media. I was brought on to define the brand from scratch, starting with the logo and visual identity and extending into UI/UX for the toolbar and analytics dashboard.

The challenge was balancing playful energy with clarity—designing something fun and dynamic without sacrificing usability. I built out a flexible icon family, crafted marketing assets, and helped shape the product’s personality across digital touchpoints, establishing a cohesive and engaging user experience.